Blogs - Susana Crofton

Essays on Life

On Falling Apart

Sometimes we just need to fall apart. And we need...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Girl covering face with hand

Oops! Did I Just Say That?

Did I just make that callous comment? Probably. Yes, I’m...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Oh! The Stories We Tell Ourselves!

I have a friend who says she’s not photogenic. She’s...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

"Kindness" key on keyboard

Thanks for Your Kindness

Last week I was standing on line at Home Depot....

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Susana Crofton at piano

When Dreams Come True

After a successful 15-year run as a copywriter, media sales...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Fun and Games at Rick’s

The last time I saw my friend Rick, our evening...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; 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--smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Gift in hands

The Best Gift To Give — And It’s Free

Giving someone your undivided attention with kindness and respect is,...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Troubled girl's hands

On Loss

Today I was thinking about my losses. We all have...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Marketing Tips

Do You Need a Copywriter?

You need words that get attention; make your point; and meet your...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Young woman making a rejection pose

Words To Avoid and Why

As a copywriter and editor, I’m always on the lookout...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Mechanic holding wrench

Is Your Homepage Doing Its Job?

A homepage is more than just a pretty face. Yes,...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; 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Rusty padlock open

How To Use Copywriting To Unlock Minds and Hearts

The skill of copywriting is in demand right now in...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Dart in bull's eye close up - hit the mark.

Hit the Mark With This Copywriting Tip

Years ago I had a friend who made a New...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Montage of headlines

What’s Wrong With This Headline?

I write a lot of headlines. I write them for...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />

Row of off light bulbs, one turned on

What’s a USP and Why Your Business Needs One

A successful marketing plan depends on the ability to differentiate...

<img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' data-src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo lazyload' height='96' width='96' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 96px; --smush-placeholder-aspect-ratio: 96/96;' /><noscript><img alt='Susana Crofton' src='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=96&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d67a3389aa0be8969aebbfc2a8752ac9?s=192&d=mm&r=g 2x' class='avatar avatar-96 photo' height='96' width='96' />