Keep your customers engaged
and coming back.
Email and communication support for small businesses.
Practical feedback you can use right away — no obligation.
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My promise to you.
Most business owners know that staying in touch with customers is good for business.
But without a plan and someone responsible for it, communication often gets pushed aside and sales could be lost.
That’s where I come in.
I help you keep your emails effective, consistent, and taken care of — so your business stays visible to those who matter, when it matters.
Thoughtful Planning
I help you decide what to send, when to send it and to whom.
Your communication will support your goals and move your business forward.
Strategic Copywriting
I craft clear, engaging emails that build trust and move the reader towards action.
Every word supports the outcome you’re aiming for.
Reliable
Execution
Even good writing and a solid plan don’t help if emails don’t go out.
I manage scheduling and sending so your customers hear from you consistently.
Susana Crofton
Email Marketing Copywriter and Coordinator
Let's create your email marketing advantage.
I’m a copywriter and email marketing strategist who helps small businesses stay meaningfully connected with their customers.
Email is one of the simplest ways to stay top-of-mind and encourage repeat business — when it’s done consistently and with intention.
I combine strong copywriting, practical strategy and hands-on management to make email marketing simple, consistent and useful — so it supports your goals instead of becoming another unfinished task.
If you’d like email to feel easier and be more effective, I can help.
Susana has suggested and implemented various marketing initiatives that have made a huge difference in donor engagement and increase in donations.
Melissa Lukin, Executive Director
Rebuilding Together Peninsula
Susana writes crisp and compelling copy. She can write about a wide range of topics and provides expert editing and rewrites for our members. She’s also a savvy marketer with valuable marketing insights and solutions. She’s smart, easy to work with and will help you meet your marketing and business goals.
N. Medhora, Owner
Kopy Group, LLC
Susana wrote the copy for our yearly intergovernmental dinner this year and more people turned out than ever. Now I use her for all my important internal and external business communications. Her copy is smart, compelling and gets results. Susana is quick, focused, and delightful to work with.
M. Orsaba
PGE/Small Business Owner, Bay Area
Susana always brings a unique perspective both at an editorial level and a strategic one. If you’re looking for a copywriter with marketing chops, strong editing, and a keen feel for voice, you should definitely speak with Susana!
Dan McDermott, Administrator
Copywriting Course
Susana wrote an ebook for me that I used to add subscribers to my newsletter. It doubled my mailing list. She’s working on another one and writing my newsletter. Her writing is crisp, smart and accomplishes my goals.
Gretchen Williams, Owner
Sonoma Tarot
Free
Email Marketing Review Call
We’ll review your current email marketing and talk through simple ways to make it more consistent and effective.
No pitch. Just a practical conversation about what would actually help your business.
You’ll gain insight into how to improve your email marketing and your bottom line.