Blogs - Susana Crofton

Essays on Life

On Falling Apart Sometimes we just need to fall apart....

Oops! Did I Just Say That? Did I just make...

Oh! The Stories We Tell Ourselves! I have a friend...

Thanks for Your Kindness Last week I was standing on...

When Dreams Come True After a successful 15-year run as...

Fun and Games at Rick’s The last time I saw...

The Best Gift to Give — And It’s Free Giving...

On Loss Today I was thinking about my losses. We...

Do You Need a Copywriter? You need words that get attention;...

Words to Avoid and Why As a copywriter and editor,...

Is Your Homepage Doing Its Job? A homepage is more...

How to Use Copywriting to Unlock Minds and Hearts The...

Hit the Mark With This Copywriting Tip Years ago I...

What’s Wrong With This Headline? I write a lot of...

What’s a USP and Why Your Business Needs One A...