Sometimes we just need to fall apart. And we need to do it in front of someone. We need to do it in front of someone who listens attentively. With no judgment. And in silence. This is our time to scream and cry and rage against the indignities and capriciousness of life. And to confess […]
You need words that get attention; make your point; and meet your objective. What if you can’t find these words? Hire a copywriter. A copywriter can make you and your company look good; boost your marketing efforts; and tell your story in a clear concise way. A copywriter saves you time; cultivates loyalty and trust with your
Do You Need a Copywriter? Read More »
Did I just make that callous comment? Probably. Yes, I’m the friend who’ll tell you your home is cluttered; your cat is neurotic; or your kid is spoiled. I’m usually right, but I can be tactless. I’m not good at sugar-coating these appraisals, and it’s cost me friends. But those who stick around usually end
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As a copywriter and editor, I’m always on the lookout for wastrel words that add clutter and weaken the copy. Lazy, do-nothing words that are meant to enhance meaning, but more often detract, are the enemy of crisp concise language. Topping my list of these culprits are those tiresome qualifiers. The short list of qualifiers
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I have a friend who says she’s not photogenic. She’s right. Even though she’s very attractive, I’ve never seen a good photo of her. Last week I found out why. Several of us were celebrating a special occasion. I wanted to commemorate the moment and brought out my iPhone. I pointed the camera and asked
Oh! The Stories We Tell Ourselves! Read More »
A homepage is more than just a pretty face. Yes, you want a homepage with cool images; complementary colors and readable typography. But your homepage’s job description doesn’t end there. The key duty of any high-functioning homepage is conversion. Whether it’s getting email addresses; selling a plan; or scheduling a consultation, getting the reader to
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Last week I was standing on line at Home Depot. It was the middle of the day. There was one cashier open and the line was over five deep. At the cashier’s there was a bottleneck. A question had come up about price, and a manager had been summoned. Customer and cashier were chatting amicably
Thanks for Your Kindness Read More »
The skill of copywriting is in demand right now in the digital marketing world. Engaging, compelling words are needed for everything, from scripts to blogs. Good copywriting creates interest; builds loyalty; and makes sales. Copywriting is what we think of as persuasive or sales writing — best used for landing pages, sales letters and cold
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After a successful 15-year run as a copywriter, media sales rep and agency owner, I did what many people in this industry do. I burned out. Fortunately I had some savings and assets. And I had a dream. I sold my home in Orlando, Florida. I sold my business and most of my belongings. I
When Dreams Come True Read More »
Years ago I had a friend who made a New Year’s resolution. Her goal was to lose 40 pounds in six months. In June of that year she was 40 pounds lighter. She didn’t follow a diet plan or purchase special meals. Her attack was simple: before putting something in her mouth she’d ask herself:
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