Marketing Tips

Do You Need a Copywriter? You need words that get attention; make your point; and meet your objective. What if you can’t find these words? Hire a copywriter. A copywriter can make you and your company look good; boost your marketing efforts; and tell your story in a clear concise way. A copywriter saves you time; cultivates […]

Words to Avoid and Why As a copywriter and editor, I’m always on the lookout for wastrel words that add clutter and weaken the copy. Lazy, do-nothing words that are meant to enhance meaning, but more often detract, are the enemy of crisp concise language. Topping my list of these culprits are those tiresome qualifiers.

Is Your Homepage Doing Its Job? A homepage is more than just a pretty face. Yes, you want a homepage with cool images; complementary colors and readable typography. But your homepage’s job description doesn’t end there. The key duty of any high-functioning homepage is conversion. Whether it’s getting email addresses; selling a plan; or scheduling

How to Use Copywriting to Unlock Minds and Hearts The skill of copywriting is in demand right now in the digital marketing world. Engaging, compelling words are needed for everything, from scripts to blogs. Good copywriting creates interest; builds loyalty; and makes sales. Copywriting is what we think of as persuasive or sales writing —

Hit the Mark With This Copywriting Tip Years ago I had a friend who made a New Year’s resolution. Her goal was to lose 40 pounds in six months.  In June of that year she was 40 pounds lighter. She didn’t follow a diet plan or purchase special meals. Her attack was simple: before putting

What’s Wrong With This Headline? I write a lot of headlines. I write them for ads, websites, sales letters and articles. You write a lot of headlines also. How many headlines have you written today? If you’ve written an email, you’ve written a headline. The subject line of an email is a headline. It has

What’s a USP and Why Your Business Needs One A successful marketing plan depends on the ability to differentiate your business from your competitors. The thing that makes your business different is usually the thing that makes it memorable in the minds of your prospects and customers. Memorable is good when it comes to marketing.