The last time I saw my friend Rick, our evening descended into a yell fest. He and I were playing Scrabble when a disagreement erupted about word lists. This brought us to a stalemate. We needed resolution before the game could continue. Yet we were both fixed in our positions. And so began the descent […]
Fun and Games at Rick’s Read More »
Giving someone your undivided attention with kindness and respect is, well, priceless. Listening to someone with an open heart and a curious mind strengthens bonds and raises spirits. In short, listening to someone with your full attention is the best gift you can give. As a student of human communication, here are my musings on
The Best Gift To Give — And It’s Free Read More »
I write a lot of headlines. I write them for ads, websites, sales letters and articles. You write a lot of headlines also. How many headlines have you written today? If you’ve written an email, you’ve written a headline. The subject line of an email is a headline. It has the same crucial job: to
What’s Wrong With This Headline? Read More »
Today I was thinking about my losses. We all have losses, don’t we? Some are relatively painless to reflect on. Being rejected by a lover five years ago no longer has the sting it did then. Other losses are a well of sadness that will never run dry. On occasion my mind returns to these.
A successful marketing plan depends on the ability to differentiate your business from your competitors. The thing that makes your business different is usually the thing that makes it memorable in the minds of your prospects and customers. Memorable is good when it comes to marketing. This is why you need a USP for your
What’s a USP and Why Your Business Needs One Read More »